A Closer Look

Overview

EMD Serono is getting close. So close to the next breakthrough when it comes to treating Multiple Sclerosis. Exploring territory in ways never been done before. Our task was to develop a 360 HCP campaign that demonstrates how they are on the verge of discovery.

Duration: 2 Months

My Role: Art Director

Tools

Team

Natalie Nascenzi, Copywriter

Micheal Homeyer, Creative Director

Deliverables

OOH, Print, Banners, Photoshoot, Website, Legos!

How We Got Here

We were inspired by this style of macro photography, playing with the scale of objects and people. We felt this was a good direction for this campaign because it transformed ordinary objects into a whole new world.

LAX Takeover

Once the photoshoot was complete, we began building these assets. The campaign took over the Los Angeles Airport during the Multiple Sclerosis convention.

MS Convention

The campaign took on an entire new form at the convention -- LEGOS!

UI Design

The campaign continues to give people a closer look on the web.

Infused with Campaign Imagery

After creating such a memorable and impactful display at the MS Convention. It was important the website stay as true to the campaign as possible and embody the same energy.

Informative and Whimsical

Our goal was to tell people the story of the potentially life-changing research in a way that felt enjoyable and got doctors and patients excited for whats to come. We accomplished this by creating graphics and utilizing little scientists throughout the experience.

Digestible Content that Stays True to the Campaign

Science is an important part of the story. We focused on creating a way to make all this data as approachable as possible.