100% Clean. 100% Miele.
Miele is a german company that sells luxury appliances. I was challenged with developing a campaign that could live across various media types for a vacuum promotion. Throughout this promotion, the vacuums are displayed with the material each vacuum specializes in cleaning. This includes a custom designed carpet to showcase the blue vacuum.
This is campaign was so successful, Miele had the highest vacuum sales during this quarter for 2018.
> Bed, Bath & Beyond Window Displays
> Digital Banners
> Point of Sale
Bed, Bath & Beyond display during the promotion.
Bed, Bath & Beyond display after the promotion.
ACD - Maya Kagan
Art Direction - Nicolle DiIorio
Copy - Nicolle DiIorio