MIELE USA

100% Clean. 100% Miele.

Miele is a german company that sells luxury appliances. I was challenged with developing a campaign that could live across various media types for a vacuum promotion. Throughout this promotion, the vacuums are displayed with the material each vacuum specializes in cleaning. This includes a custom designed carpet to showcase the blue vacuum. 

This is campaign was so successful, Miele had the highest vacuum sales during this quarter for 2018.

> Bed, Bath & Beyond Window Displays

> Instagram

> Facebook

> Digital Banners

> Point of Sale

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Bed, Bath & Beyond display during the promotion.

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Bed, Bath & Beyond display after the promotion. 

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ACD - Maya Kagan

Art Direction  - Nicolle DiIorio

Copy - Nicolle DiIorio