Libby is a free mobile app where users can borrow ebooks and audio books from their local library. It's currently being used by millions of readers from all over the world. All you need to get started is a library card. After a few rounds of research, we concluded there were some missed opportunities Libby could benefit from introducing. Below you'll find our process from ideation to implementation.
Nick Weingard
Stanton Cambridge
12 Weeks
Libby is your guide through the app. She notifies you when new books arrive and when your rentals are due.
Why not chat with Libby to help find your next book? Can we create a chatbot feature that mimics talking to a librarian in person?
Upon opening the app it's a bit overwhelming. Many books/genres to choose from. Book discovery is difficult.
How can we bring the exciting feeling of entering a library into the app. The feeling of excitement to discover or learn something new.
Low contrast typography and icons throughout, especially in dark mode (which is what people prefer to read in). Inconsistent colors and styling of CTA’s.
Increase the size and contrast of type. Update colors so there is a clear distinction between various states. Clean up CTA styles.
Too many ways to discover books. So many orientations of titles with no rational.
Create one straight forward way to help users browse and discover new titles to rent.
Here were the main themes that came out of our interviews. Our target audiene was people who read for recreation between the ages of 23 and 65.