All Possible Style Guide

Overview

Allscripts is one of the biggest Electronic Healthcare Record softwares used today. Their mission is empower healthcare providers with their seamless and innovative EHR systems. More connected healthcare means healthier patients and communities. Our task was to develop the "All Possible" campaign. The campaign was used to tell their story to hospitals so they can better serve their communities with Allscripts EHR.

Duration: 4 Months

My Role: Art Director

Tools

Team

Natalie Nascenzi, Copywriter

Micheal Homeyer, Creative Director

Vincent Stall, Creative Director

Deliverables

Style Guide, Photoshoot, Icons

Style Guide

Below are pages from the All Possible Brand Book. The brand book was used to keep the All Possible campaign consistent through out various media type used by Allscripts. The book was utilized by the internal design team at Allscripts, external vendors and our internal team at Digitas Health.